Leia.
I'm an independent Art Director and UX Designer working at the crossroads of brand identity, interaction design, and front-end development. I believe that beautiful and functional are not a trade-off — they're the same thing done correctly.
My practice spans startups redefining their categories, established brands undergoing strategic refreshes, and digital products that need both a sharper aesthetic and a stronger conversion strategy.
After eight years working in-house at agencies and product companies, I went independent in 2021. I now take on a select handful of engagements each year — deeply, not widely.
How the studio thinks.
Every visual decision must be justified by strategy. The most beautiful solution that serves the wrong goal is still wrong. We establish the brief before we open Figma.
Type choice, scale, and spacing is the single most powerful design variable available. We invest disproportionate attention here because it pays disproportionate dividends.
Design systems are only valuable if teams can actually operate them. Every component, token, and guideline is written for the humans who will use it after we leave.
A Lighthouse score of 98 and a portfolio-worthy design can coexist. We refuse to accept the compromise, and the projects in our archive prove it.
Experience timeline.
Brand identity, UX design, and front-end development for clients across technology, hospitality, finance, and consumer goods. Select engagements only.
Led brand and digital design across a portfolio of FTSE 250 clients. Managed a team of four designers and two front-end developers. Oversaw all creative output from pitch to delivery.
Product design and brand work for technology startups. Specialised in early-stage brand development and MVP product UX. Contributed to seven Series A fundraising decks.
Entry-level design role at a full-service brand agency. Learned the craft of systematic identity design and developed a front-end development practice alongside design work.
something
that lasts.
I'm currently accepting select projects for Q2 and Q3 2026. Brand identity, UX design, and web development engagements welcome. The best work starts with a conversation.
hello@studio.com →